Chan Yee Jai

Brand Identity / Print / Pacakge

I was commissioned by final year project to re-design this series of Chee Yee Jai,

which A long history of Chinese bakery in I927. My buddy & me designed the logo identity, packaging design and some brand application.

For the logo design, the almond is the importance of brand identity.

It mean the initial, fresh almond to open, Preservative-free.

We add some chinese elements as clouds and stamp, mean the longevity brand history and lucky.